Poetry Publications (Brief Bragging)

Posted by Sharif S on Jul 11, 2013 in Blog Ends, Writing | 0 comments

People say that there’s no money in poetry.  That’s reasonably true.  Last year I’ve made about $75 publishing poetry.  I’ve gotten 3 poems published in 2 places.  I submitted to 20 places, giving me a 10% acceptance rate.  I don’t mean to brag, but these are EXCEPTIONAL numbers.  Yet, I wouldn’t be able to buy the new Animal Crossing and guide book with it.

The first publication took two of my pieces and is available now…I-I really don’t know how you get one though.  There’s no place to buy it on their new website.  Anyway, my poem “Fanajeen” won their poetry award and is on their website.  They also published my poem “The Roomba Suicide.”  Since you can’t buy it, and its been awhile, I don’t see anything wrong with doing this.

The first one will be released this fall in a print anthology by Red Bridge Press called Writing the Risks: Volume 1.  It is a fledgling anthology from a fledgling press which celebrate writing that pushed the limits of the established paradigms of the writing business.

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Premise Bias

Posted by Sharif S on Jul 3, 2013 in Blog Ends | 0 comments

A few years back I was in a bar with a couple of friends.  M had just gone off to grad school and was giving us reports about the people in her program and their work.  G was her bestest best friend at the time and had already heard all of the shit-talk.  I was sipping a particularly well mixed snake-bite (half stout half hard cider); I put it down quickly and said, “Yeah, so what was so terrible [about their work]?”

M said, “Oh, my God, Sharif! It’s just so baaaad!  I was wondering how they got into this program, you know?”  G started giggling, already aware of the dirt.  “One guy, wrote a poem about werewolves having sex.”  G couldn’t restrain herself and burst out laughing.

I smiled, “So why was it bad?”

M restrained a yell, “It was about werewolves having sex!”

“And was it not done well?” I asked.  G began to stop laughing.

M insisted, “It was about werewolves having sex!”  M noticed that I wasn’t really amused, in fact I was judging her for closed-mindedness.

“Okay, well, hear this one!  Someone wrote a poem about vampires!”  She said a few more things and shot down her classmates, offering little more explanation than premises.  As someone who writes high concept work like a stork who kidnaps babies (“Stork” in Writing That Risks to be released by Red Bridge Press Fall 2013) or a Roomba that kills itself (“Roomba Suicide” Perceptions Magazine of the Arts. Print only. 2013.) I had a feeling that they were indirectly trying to take digs at me.

I asked, “So what subjects can art be about and what subjects are not art?”
Where as M and I were writing students, G was an art/writing double major.  While writing classes do not actually address the questions of “What is art?” art classes definitely do.  G stopped laughing.

M was trying to regain her status and justify her remarks, “No, you just don’t do poems like that.”  This was just like her, to say an opinion like it is fact and expect you to take it on her authority.

“What about a poem about a video game?”  I asked.  Sensing that this was a trap, she didn’t spring it.  I sprung it on her anyway, “What if that video game was Sega Ghost Squad?”  She knew I was referring to the poem by Colette Atkinson, our former professor at our university.  “Ideas aren’t writing.  Anyone can have ideas.  It’s how you write them that determines if they’re good.  Colette Atkinson used Ghost Squad very well to tell the story of a shitty relationship…Just because it’s not ‘high art’ doesn’t mean it’s bad.”

I’m not sure whether they were trolling me or not, but the discussion ended there.

I was reminded of this anecdote when I was talking on the phone with a writer in my program and friend Jonathan Rosenthal (Pound Puppies, Recess, Hey Arnold!).  We were talking about the premise for Pixar’s “Ratatouille,” which is a great film.  Jonathan said, “No premise is bad so long as it has a good answer to the question  ‘And then what happens?'”

Seriously, that is such a FANTASTIC writing perspective that I’m going to quote it again:

“No premise is bad so long as it has a good answer to the question ‘And then what happens?'” -Jonathan Rosenthal

Looking at the premise for My Little Pony: Equestria Girls, it is a pretty awful premise.

Princess Twilight Sparkle must leave her land of magical talking ponies and become a human in the human world where she must become prom queen to win back her stolen crown.

It was so awful that people started throwing fits about it, and death threats were given to DHX (the studio that animates MLP).  Before this similar hostility was given to MA Larson for writing the episode where Twilight Sparkle becomes a princess/god/alicorn.  Yet after seeing the actual execution of these premises, people remembered that Megan McCarthy and MA Larson are actually pretty bad ass writers who can handle their shit.

A premise itself, is not enough to judge a work.  If you are this closed minded you can keep yourself from writing the next great novel, or publishing it, or making it into that movie.  Keep in mind that bronies should have never liked My Little Pony.  They discovered that despite the genre, the premise, and the demographics, the execution of the show made it something more than just engaging, but heartfelt and powerful.

I really liked Spenser’s (Brony Clubhouse) video expressing his disappointment with the over reacting part of the brony fandom who should know better than to judge a work by the basic idea alone.

So let’s play a game.  I’m going to put a list of premises/ideas of existing properties.  Your studio has developed a reputation for producing terrible films.  They hired you to try to turn the studio’s reputation around.  You are authorized to make 5 properties, whether it’s a TV show or a movie, or whatever.  You will not be working on the films, your job is just to green light the films you think will be the best.  You must reject 5 ideas and go with the best 5 based upon their premise.  Honor system.  No cheating if you recognize the title.  Remember, your studio is not concerned with money, but quality.

1. Sex-changing martial artist finds himself having to deal with the challenge of having too many fiances while constantly having to engage his enemies on various forms of combat from martial arts Japanese tea-ceremony to ice skating martial arts fighting.
2. A teenager takes a time traveling car back in time accidentally undoing the circumstances of his own birth.
3. A teenage girl finds herself obsessively and dangerously in love with a monster hiding as a human, which is perfectly evolved to be irresistible.
4. A bunch of high school kids from different cliques attend Saturday school together and learn they aren’t so different.
5. A rat who wants to be a chef tries to achieve his dream by controlling a human who is hopeless at cooking by pulling his hair.
6. Unlikely paranormal investigators must save the world from the upcoming apocalypse to be brought about by The Great Destroyer, who takes the form of a giant commercial marshmallow man.
7. A bookworm studying magic is forced to study the magic of friendship in order to prevent the world from being cast in eternal darkness.
8. The last members of a dying planet shoot their baby to a distant planet whose sun gives him super strength, speed, vision, and flight.
9. After a failed attempt to drown himself in a river, a man finds himself stranded on an island in the middle of the city, where he uses trash to adapt to his new life.
10. Things go wrong in a theme park full of dinosaurs causing a life and death situation for the people there.

BONUS: Teenage Mutant Ninja Turtles

 

Ranma 1/2: If you thought of making something with this premise and decided against actually doing it, then you’re not Rumiko Takahashi, at a point Japan’s wealthiest woman, who made a fortune off of Ranma 1/2 and Inuyasha.  Both of these series are not just widely popular but are considered classics and a must watch for any anime enthusiast.

Back to the Future:  The way I wrote that premise, I would not have made this movie and I love time travel…and cars.  But the premise just sounded bad or at least like it could go bad at any moment.

Twilight: I have to say I would have put my money on making this.  The premise sounds fantastic!  But are these good movies/book?  I’m of the popular opinion that they aren’t (even though I’ve only read a chapter or two of the books).  That’s the reason I included it.  To show that even a good premise with poor execution will make a bad movie.  Really what we’re learning here is that a writer’s ability isn’t in his ideas, but how he brings them to life.

The Breakfast Club:  This movie does not have a premise that would make me risk investing my money, but it’s a classic.  It resonates with a lot of people…people who still live with their parents.

Ratatouille:   This is the film that inspired this blog post.  At least it inspired the conversation that inspired this blog post.  After the movie was made someone at Pixar was lamenting how stupid the premise was, even though the film ended up being fantastic.

Ghostbusters: Proving that with humor you can really get away with a lot.  One of the better TA instructors at UCI taught me that with humor, camp, self awareness, and lampshades you can make a really enjoyable work which gets away with anything.  Ghostbusters not only gets away with murder with the Stay Puft Man, but they created one of the most recognizable scenes in cinema.

My Little Pony: Friendship Is Magic:  Well, without someone buying into this premise, none of us would be here.  I’d probably have a much more cynical blog where I’m just like every other jerk writer trying to establish some sort of platform for himself.  I’d probably be trying to exploit my race or something.  Anyway, without someone giving the magic of friendship a chance, we wouldn’t have followed Twilight Sparkle and friends.  We wouldn’t have discovered that a world of ponies could be so rich with humanity.

Superman:  Coming from one of the dumbest origin stories ever, Superman has become the icon of modern day mythos and American society.  So goes America, so goes Superman.  “Man of Steel,” possibly being the first film to crash airplanes in building since 2001, is really a film about the divided identity of America post 9-11.  Speaking of “Man of Steel” I would argue that this film shows how a movie can be simultaneously excellent and terrible based on execution alone and not the premise.

Casaway on the Moon: This is a South Korean film, so of course they’re obsessed with the effects of capitalism and technology on the human individual.  This film explores the human pain and loneliness while being surrounded by people.  This is profound, powerful, creative, fun, moving, and on Netflix.  It would be a shame if someone passed on this because of the premise.

Jurassic Park: Of course this film made a gagillion dollars.  As a kid this was the only film I saw which traumatized me and made me afraid of getting eating by a T-Rex each time I went to the bathroom.  If that doesn’t make a great film I don’t know what does…other than great characters, plot, tragic elements…

Bonus: Teenage Mutant Ninja Turtles: Enough said.

It’s natural for us to create patterns of what will be good and what won’t be.  It’s to save us time and let us know that a movie about a hot tub time machine is a terrible idea.  But keep in mind that good artists are not trying to just remake what has been done, but to break expectations and destroy the established paradigms.  My Little Pony was done poorly a few times in the past.  This My Little Pony is so great, because Lauren Faust broke paradigm after paradigm of what we expect from television for little girls.  Unfortunately, premise bias is strong in the writing community and risk taking isn’t.

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How To Do a Kickstarter: Sharif Acts Like Donald Draper on an E-Mail (Public Relations)

Posted by Sharif S on Jun 20, 2013 in Blog Ends | 2 comments

Just after posting about e-mails, I got an e-mail from a project I donated to.  Now I’ve kinda recontextualized it from what it really was to being about a graphic novel called “Cupcakes: Rainbow Dash’s Revenge.”  You know, to protect the innocent and such.  This is not the actual letter, this is a tribute but it maintains the same attributes.

This e-mail was pretty well thought out from a business angle and followed many of the tips from How To Do a Kickstarter: E-mails.  It gives the donors an update, it rallies the troops in the final hours of the campaign, and it even pushes for people to follow them on Facebook.  If the timing was different I’d swear they had read my blog on e-mails.

However, they violated one of the don’ts I wrote about in that blog: “Most importantly, don’t make it all about yourself or your project.”

Now I know what some of you are thinking: “But if I’m e-mailing them, then they already donated.  So what does it matter how I word the letter?”  Well, because odds are this isn’t going to be your one and only Kickstarter.  If you go back to the same well, you shouldn’t poison the waters.

Hey friends and family,

“Friends and family”?  Isn’t this a bit assumptive?  What if I’m someone who doesn’t know you who stumbled upon your campaign on Twitter?  Now if feel marginalized and excluded.  This also makes you look small time.  Unprofessional.  Also people get really offended by the use of the word “Hey.”  I know it’s stupid, but so is why most people get offended about most things.

Hello friends of Cupcakes: Rainbow Dash’s Revenge,

That says all the things we want it to say without any of the things we don’t want it to say.  It doesn’t say that we’re being bankrolled by our friends and family, and it includes everyone who has donated into a kind of club.  I am a friend of this graphic novel.  I belong.  I feel special.

We’re happy to announce we’ve surpassed our fundraising goal for my graphic novel “Cupcakes: Rainbow Dash’s Revenge,” and I want to THANK ALL THOSE who’ve supported us either through donations and/or spreading the word. From the bottom of my heart, it means a lot to me!!

What I’ve done here is put all the words in bold which the Kickstarter is talking about himself and underlined the words in which the Kickstarter talks about the donors.  Somehow we’ve made this all about ourselves and not about the people who made it happen for us.

Also this says “I want to THANK ALL THOSE…” except it doesn’t actually do it.  The sentence literally just expresses a desire to thank, but doesn’t say “thank you.”  Even the thanks is egocentric.  It’s about what “I want” not about the donor.

By saying “thank all those” it emphasizes how this is a mass e-mail.  When has a mass e-mail ever made anyone feel special?  Imagine I invited the entire office for drinks.  Now imagine I invited you for drinks.  Which one makes you feel important to me?  Let’s try:

Thanks to you and your donation the dream of “Cupcakes: Rainbow Dash’s Revenge” is becoming a reality.  Your generosity has turned an idea into ink on paper.  Whether by giving money and/or by spreading the word, you’ve not only helped create jobs for artists and writers but you’ve also helped spread a story which will captivate and inspire those who read it.  I thank you from the bottom of my heart, because without you none of this would be real.

While “captivate” and “inspire” might not be the best words for “Cupcakes: Rainbow Dash’s Revenge,” all of this is entirely true.  The difference is that I gave the donors a very real sense of importance, instead of focusing on myself.

In my version there are as many bold sections as the “original” version had in the FIRST SENTENCE.  Also note how the diction creates a feel of passion and a feel of sincerity in my version.  Note the feeling of engagement of the unspecified “you.”  This is a mass e-mail, but that doesn’t mean it has to act like one.

We have a great editor, penciler, inker, colorist, and cover artist working their magic, and we anticipate the comic will be done in late July. We’ll be having release parties in August (dates tba), and shipping copies shortly after.

There’s really nothing wrong with this.  It gives the donors a proper update.  It might have been a good chance to do some publicity for the people you’ve hired by giving their names.  That would be good for morale to show your team that you support them and make them feel more like this is their project as well.

We have a great story editor (Channing Sargent), penciler & inker (Andy Price), colorist (Tracy McCusker), and cover artist (Tony Fleecs) working their magic, and we anticipate the comic will be done in late July. We’ll be having release parties in August (dates tba), and shipping copies shortly after.

Now, I mixed up My Little Pony comic artists with people I know in real life who can do the same jobs (Can you figure out which ones are which?).  I did this for 3 different reasons:

1. A professional’s reputation is your gain.  When you’re working with professionals it makes your work look like a bigger deal, which makes your donors feel their money is being well used and that they are a part of something with real potential.
2. People starting out appreciate and need your support.  People starting out are willing to work with you for less pay if it means each time they work with you, they will get more exposure and jobs.  People will also do a better job for you if they feel you show support for them.  It’s basic kindergarten, but people need reminders.
3. I practice this myself.  Channing is my Co-Editor in Chief at the Southern California Review, and Tracy is my web designer and all-around partner in creative crime.

Our Kickstarter campaign ends in less than 24 hours, so it’s not too late to contribute if you’d like an invitation to our release signing/party or buy a copy of the comic. Any extra funding will help us through printing, and to fulfill the shipment of all our donor perks.

Now going back to the well is a good idea for business.  But piggy-backed off of a shitty thank you, this is very rude.  It’s saying that not only did we not appreciate the money you gave us, but we want more.  It’s also saying that I didn’t make the informed decision I wanted to when I first made my first purchase.

Tomorrow our Kickstarter campaign is coming to an end.  Even though we’ve surpassed our goal, we’ve come across unexpected expenses which threaten the completion of our project, including distribution and printing costs.  Thanks to your help we managed to get this project into existence, but whether this takes off with a bang or a whimper depends on whether we can get extra support.  There is still time if you want to upgrade your perks.  You’ve given us so much, and it’s embarrassing to ask for more.  If you can, let’s rally our friends, our twitter followers, our blog readers!  When we meet this challenge and you see Cupcakes: Rainbow Dash’s Revenge on the shelves of your comic shop in California, Wisconsin, New York, Florida, etc.  You can look at it and say, “That’s there because of me.”

Honest, positive, uplifting, empowering!  Those are words I would not use to describe the original.  This is good writing mixing with good public relations and marketing.  Isn’t it amazing; I’m not making money on this, but using these tips I create a real sense of appreciation, energy, and engagement.  Yet, the person who made this original Kickstarter got over $10,000 but by not applying these tips came off as disingenuous.

Next off I want to readdress THIS:

Any extra funding will help us through printing, and to fulfill the shipment of all our donor perks.

I didn’t say anything in the Perks section, I didn’t think I had to.  When determining how much money you need, actually calculate the costs of:

1. The percentage of how much Kickstarter will take from your income
2. Costs of shipping
3. Costs of materials to make the product

You can only spend the profits on your project.  If it’s not enough money, watch this video.

 

Penultimate part of this e-mail.

Like us and check out our behind the scenes picture and exclusive sketch drawings on our Facebook page: https://www.facebook.com/mlpwritingismagic

“Like us” and “Follow us” is so cliche and audiences are so bombarded with these phrases that we tune them out.  Why are you commanding me?  Wait but shouldn’t we end our e-mails with a call to action?
Yes, but what good is a call to action that gets tuned out?  Let’s look at mine.

You can keep track of our progress and get behind the scenes exclusive pictures on our Facebook page: https://www.facebook.com/mlpwritingismagic

I didn’t make the reader stop paying attention by starting off with Facebook.  I started off by saying what the donor could get out of liking our Facebook page.  I also never tell them what to do.  Make it their idea whether they follow or not.  Also simply by using different wording, I make the phrase no longer a cliche.  The language is fresh again, and people pay attention.

All best,
Iambic Hexameter (Sharif’s OC)
Sharif’s OC Productions
Phone: (555)555-5555
Email: mlpwritingismagic [at] gmail.com
Website: mlpwritingismagic.com

It’s a great idea to put your information in case someone is impressed with your work and wants to hire you.  This is why everything before this is so important.  People don’t want to work with someone who is obsessed with themselves; they want to work with someone who makes them feel special.

Which is why I don’t expect the creator of this Kickstarter to reach out to me and go “Hey, Sharif, you were right.  Would you like a consultant job on our next crowd fundraising.”  Instead I’m expecting, “You know fuck you!  How could you write that?”  Which is dumb because the former reaction is way more profitable than the latter.

More:
How To Do a Kickstarter: Sharif Acts Like Don Draper on an E-Mail (Public Relations)
How To Do a Kickstarter: Perks
How To Do a Kickstarter: E-Mails
How To Do a Kickstarter (Short Version)

Recommended reading:
How to Win Friends and Influence People (do yourself a favor and avoid the digital age version)

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How To Do a Kickstarter: Perks

Posted by Sharif S on Jun 12, 2013 in Blog Ends | 7 comments

So Kickstarter uses a concept called “Price Discrimination” which allows you to reach different markets simultaneously and increase your profits by including people who won’t pay as much.  It’s the same logic as the Playstation “Greatest Hits,” you sell the same game for cheaper after you’ve already sold to all the people who were willing to pay $50 for a $20 game.

But selling in tiers is a little different from just selling a product and later changing your prices.  So here’s some advice on how to sell to these markets and maximize profits.

 

Low Tiers

Pocket change adds up.  So do costs.  The key to keeping your profits in the lower tiers is to offer something of value while keeping your hard costs (materials, manufacturing, and shipping) down.

Offer something that can be delivered digitally: File downloads, links to hidden behind the scenes Youtube videos, digital drawings, etc.  This will keep your hard costs down.

Offer something that costs little and ships for cheap: Autographed photo, drawing, etc.

Thank You Tiers

A Thank You Tier is a tier where the donor gets nothing but a “Thank you.”  Most projects have one.  I think this is a lack of imagination (see options above) and a leak of potential money.

As of this writing the Connu campaign is only half-way done and due to the digital nature of their project, they can offer real incentives to their lower tiers without adding to their hard costs.  In the $10 and under tiers they’ve earned $553.  If this momentum keeps up they will likely fill 10% of their quota with the nickle and dime tiers.

Another campaign I’ve followed was an Indiegogo campaign was for a short film called “Shadow.”  This campaign followed so many of my smaller rules and had great business strategy!  At the same time there were many oversights that left much to be desired, or even felt insulting to the contributor.  For instance they had 2 thank you tiers ($2 and $10), but they will only thank someone on their website if they give $10.  How stingy!  And what does that say to the $2 contributors?  It says that even though they say “thank you” that they don’t appreciate it!  It’s no surprise that Shadow only made $62 in the lower tiers, which is less than 1% of their quota.

 

Middle Tiers

Selling to the middle tiers is usually about value.  Is the price reasonable?  Is this a value or a good use of my money?  Is this rare?  Is this special?

You’ll find greater success with the middle tiers if you really show why your project is special and if this is where you’re simply selling your project: Bluray of the movie, copy of the game, CD of the album, etc.

If you have a monopoly on your product and you can generate enough interest in it (why you should invest in your video), then you can safely inflate the price of your wares.

Note: Being too greedy will cost you

Law of Demand states that goods have a price which will yield the greatest profit.  If you price something too high, you will sell too little (which hurts profits).  If you price something too low, you will sell much more, but you still won’t make much of a profit.  The key is to try to find the right value (P3 and Q3 in the chart above).  The Law of Demand is sometimes called the “Law of the Bloody Obvious,” probably a British term.

Thus fair pricing will actually increase your profits.  You should do a survey of your friends (unless your friends are rich, then ask other people…or actually you should just ask your rich friends for money) to find a good prices.  Keep in mind that what people will pay for say “The Brony Documentary” might not be the same as what they’d pay for “indie short film about failed marriage.”

 

Top Tiers

The top tier donors are usually people who have too much income and want to be apart of something.  Money is not particularly a problem with these people.  Usually what most Kickstarters do is find a way to either give these donors super rare things, such as evenings with celebrities or autographed rare merchandise or they find some way to include the donor into the creation of the project itself: an NPC (non person character), an extra in the background of your film or comic, etc.

The Shadow campaign had a great strategy for the top tiers: sell to businesses.  They offered walk on roles or product placement and advertisements in the film.  It’s impossible to tell whether anyone bought this from them or whether they elected to be an extra in the film, so I’ll say they earned 0-10% of their funding this way.  Either way it’s a really good idea.  If someone won’t spend their own money, they might spend their business’ money.

 

Tier to Tier Sales

So each tier adds something new to the perks below it for an added cost.  Many crowd sourced projects leak money by not making the cost increase equal to what is added.  So many of their donors choose a lower tier than they normally would.  Now it’s impossible to accurately guess opportunity costs, but I’m going to speculate a little.

The Indiegogo campaign for the unreleased tapes of the Brony Documentary had 227 people donate $10, but only 29 people donate $25.  This is a huge drop off from

These were their perks.

$10
-Digital download of film
-Photo album access

$25
-Sticker sheet

Essentially you’re paying $15 for a sheet of stickers.  These stickers cost more than the actual video file.  I wonder how many people donated $10 instead of $25 because they couldn’t justify spending $15 on stickers.

I believe the following would have generated more money for them, simply by adding more value to the added investment.

$10
-Digital download of film

$25
-Sticker sheet
-Photo album access

$10 tier just gives the bronies what they want, to see the added footage.  $25 gives you the stickers and exclusive access to photos.

That’s it for perks advice!  Good luck!

More:
How To Do a Kickstarter: Sharif Acts Like Don Draper on an E-Mail (Public Relations)
How To Do a Kickstarter: Perks
How To Do a Kickstarter: E-Mails
How To Do a Kickstarter (Short Version)

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How To Do a Kickstarter: E-Mails

Posted by Sharif S on Jun 1, 2013 in Blog Ends | 0 comments

Skullgirls has probably done one of the most successful campaigns ever.  Their initial goal was $150,000, but they ended up earning close to a million dollars.  If you look back at the How To Do a Kickstarter (Short Version), and compare it with how Skullgirls did their campaign, you can see what they’ve done right.

One really important thing that I forgot to mention in the short list (might go back and add it) is INVOLVE YOUR DONORS IN THE PROJECT!  Skullgirls created surveys and everyone who donated any amount of money got some say in who the new downloadable character would be.  This is how they got me to donate.  I paid $1 so that I could vote for Marie, a character voiced by Rina-Chan.  By the way I should note, I DON’T EVEN PLAY SKULLGIRLS!

This brings me to the greatest benefits and faults of their campaign, E-mails.

Do’s

1. Keep your donors updated

Use the e-mail feature of Kickstarter to keep your donors informed about what their money is doing.  People work hard for their money.  They want to know what they helped to create with it.  This will make them more inclined to contribute to future projects or spread word of mouth on this one.  Dale Carnegie said, “People support a world they help to create.”  And boy, let me tell you, Skullgirls kept the donors updated…maybe too much.  More on that in the “don’ts” section.

2. Involve your donors

Skullgirls gave all donors a chance to vote on the new downloadable character.  They used the e-mails to send out links to surveys which allowed the donors a chance to take a real role in the development of the game.  Based upon how much additional funding they’ve received, I believe this alone could easily be responsible for over $100,000 of their contributions.

3. Rally the troops

People have given you money, because you’re their friend and they don’t want to hear you bitch about how you didn’t support them they believe in what you want to do.  Sending out mid-campaign e-mails to remind people the clock is ticking and that they can help by sharing your campaign with their friends is a good way to make money.  Don’t just crowd source your funds, crowd source your fund gathering.  With Rina-Chan’s participation, quite a few bronies championed the funding of Skullgirls.  At least I know Spenser from the Brony Clubhouse was shouting from the social media heavens about it.

4. Sell to the lower tiers

So your creative team is paid, your work is done, and the final product is hitting stores.  Now what?  Well, not everyone bought your work.  The lowest tiers probably gave you a dollar for basically nothing in return.  They’re clearly a hot lead for someone who likes the project.  E-mail them and let them know that your movie/game/hot dogs are now for sale.

 

Maybes?

1. Numbered only for uniformity but this is the only maybe.  It’s a good idea to use this e-mail list serve to promote future projects.

This is a good idea, because these people are already interested in what you do and are hot leads for your next project.  IT IS A BAD IDEA TO JUST START E-MAILING PEOPLE!  The right way to do this is to e-mail your donors (burying the lead) thanking them, and then asking if they would like to sign up for a mailing list about your future projects.

Trust me, you don’t want to e-mail people directly about your other projects (see the first don’t).  Best case scenario people unsubscribe.  Worst case scenario, they flag you as spam and your e-mail will get shot down by spam blockers.  It’s in your best interest to ask them to subscribe to your personal newsletter (Bonus tip: You’ll get more people if you reassure them that they can unsubscribe!  Also make a method for them to unsubscribe.)

If you’re so daring, don’t be a selfish tool when doing this.  Keep in mind that your work may have brought publicity for the stars of your project.  Your donors may want to follow the artists or actors on Twitter or Facebook.  Spread the love, because those stars probably promoted your Kickstarter.

 

Don’ts

1. Don’t spam!

Do not send people info about other people’s projects or the projects of your friends.  Try to keep everything relevant and on topic to what people signed up for (I know this kinda contradicts the advice immediately above this).

2. Don’t overwhelm your donors.

This is the one thing I hated with the Skullgirls campaign.  They e-mailed me ALL THE TIME.  Limit e-mails to a MAXIMUM of 2 a week.

3. Most importantly, don’t make it all about yourself or your project.

Your donors have just made it possible for you to fulfill a dream.  They may do it, because they love you.  But they can also be motivated by their desire to be a part of something important.  It is never a bad idea to make someone feel special.  Look through your e-mail and see how many times you say “I” or “We” versus how many times you say “you.”  Remember even though this is about you, make it about them.  They gave you money, it’s the least you could do…other than the perks they bought.

More:
How To Do a Kickstarter: Sharif Acts Like Don Draper on an E-Mail (Public Relations)
How To Do a Kickstarter: Perks
How To Do a Kickstarter: E-Mails
How To Do a Kickstarter (Short Version)

Read More

How To Do a Kickstarter (Short Version)

Posted by Sharif S on May 30, 2013 in Blog Ends | 0 comments

I hate most crowdfunding.  It’s not really that I have a problem with the concept, but most people irritate me with they way they ask for my money.  It’s like you’re asking ME for money so that you can start a business in which you keep making money, and I get an overpriced ______.  So you should at least try to seduce me a little and not just be a bunch of annoying, entitled 20 something year olds.  Show me that you care.  Show me this is real.  Show me that I’m not just a sucker and a means to an end.  Make me feel like I’m a part of something special, not just something special to you, but to me and the rest of the world.

How do you do that?  Here are some Cliff Notes that should help.  Later I’ll do a more expanded post focusing on the videos, perks, & e-mails.

Image

1. Look like you’re serious (If your project is fun, show that you’re serious about fun).

2. Look like you’ve actually put some of your own money into this project (at least INVEST IN YOUR VIDEO!)

3. Look like you would actually invest in this project yourself.

4. Look like you aren’t just asking someone to pay the rent and buy you Taco Bell while you make art.

Ethics

1. Don’t look like you’re trying to get other people to cover your investment costs while you reap all of the benefits.

2. BE FAIR TO THE PEOPLE GIVING YOU MONEY!

3. Be appreciative of ANY donation.

Sales

1. Don’t pan handle.  A donation should get the donor (no matter how small) something if possible.  Ideally use advance sales of the product or discounts towards purchases of the product.

2. Give people something they would want.

3. Explain to people why your project is something they should believe in and support.

4. If you can, your perks can be used to endorse your product (ie. Free trials, posters, stickers, etc.)

 

So I have to say, my friends Niree Perian, Susannah Luthi, and Kai Chan have done a textbook PERFECT job in all of these criteria with their crowdfunded project of Connu.  You don’t have to donate (though you should if you can) but at least look at how well executed their campaign is and use this as a model for your own projects.

More:
How To Do a Kickstarter: Sharif Acts Like Don Draper on an E-Mail (Public Relations)
How To Do a Kickstarter: Perks
How To Do a Kickstarter: E-Mails
How To Do a Kickstarter (Short Version)

Read More